The Hoxton, Chicago
April 17, 2019
at The Hoxton, Chicago
CHICAGO (April 17, 2019) — Johalla Projects today announced it has completed its largest creative collaboration to date. Nearly two years in the making, the art consultancy and curatorial group completed the new The Hoxton, Chicago which opened in the Fulton Market neighborhood on April 2. Johalla Projects’ Anna Cerniglia worked in collaboration with Ennismore Design Studio to curate the guest rooms and communal spaces in the hotel by developing an innovative, sophisticated and imaginative visual experience that showcases the creative reach of Chicago’s art community.
“I was motivated by a commitment to advocate for local artists, while providing creative consulting and a platform for Chicago’s artists to find their voice,” said Cerniglia.
Cerniglia sought to create a bold visual experience while pushing the boundaries of what an artistically-minded hotel can look like. The scale of the hotel and its distinct communal spaces presented the perfect curatorial opportunity. The new twelve-story hotel includes 182 guest rooms, a multi-functional event space called The Apartment, two restaurants and a cocktail bar. Each area required something distinct.
Cerniglia acquired over 250 artworks for the private guest rooms, curating each one with an individual theme through an array of media including lithography, edition prints, silkscreen, unique works on paper and canvas.
Johalla also acquired over 100 artworks for the communal spaces. These open venues allowed the team to imagine unexpected collaborations on a grand scale. Johalla is honored to showcase works by artists Leslie Baum, Kay Rosen, Marzena Abrahamik, David Heo, Laura Berger, Selina Trepp, Brandon Breaux, Andi Crist, Derek Erdman, Dont Fret, Chad Kouri, Anthony Lister, Sonnenzimmer, and many more throughout the public areas.
To enhance the architecture and interior design of the building, which is saturated with Chicago character, Cerniglia incorporated a historic component to the collection by including original work by Alexander Calder, works on paper from Ellsworth Kelly and David Hockney, and archival materials from Chicago institutions and arts spaces.
In true Chicago fashion, Johalla Projects collaborated with Ennismore Design Studio to scour markets, antique stores, and vintage shops. They built immersive maximalist installations throughout the hotel’s corridors. These vintage finds were painted in rich monochromatic tones and installed to saturate the walkways and thresholds with texture, color, and complexity.
Not to be overlooked, they even transformed Hoxton’s elevators into a throwback to Chicago’s history where you can step back in time and explore historic city maps.
The Hoxton, Chicago features a rotating gallery. Johalla will curate the first exhibition, which features the works of Todd Diederich.
About Johalla Projects
Johalla Projects was founded by Anna Cerniglia as a venue for emerging and mid-career artists. Over the last decade it has produced large varieties of exhibitions and projects which have been reviewed by the New York Times, Chicago Tribune, ArtSlant, Hyperallergic, and Art F City.
At both a local and national level, Johalla offers creative consulting to build and strengthen in-house programs and curate art collections, oftentimes introducing innovative artists to a broader audience. In its creative partnerships with institutions like the Chicago Athletic Association, Fashion Outlets of Chicago, Hoxton Hotel, Soho House Chicago, and Tourists, Johalla Projects has executed large-scale art installations, staged murals, curated weeks of event programming, and shaped the atmospheres of locations through art acquisition and design.
About The Hoxton
The Hoxton is a series of open house hotels inspired by the diversity and originality of the streets and scenes that surround them. Just like our doors, our minds are open too. Ever since we opened our first hotel in Shoreditch, East London, way back in 2006, we’ve never just been about offering a bed for the night. We want to be more than that: providing a place where guests can hang out alongside the locals and submerse themselves in the neighborhood with vibrant, welcoming public spaces. Then there's our eclectic program of monthly events, where we bring the outside in, and work with local creatives to curate events unique to each location. The Hoxton, Holborn opened in 2014, followed by The Hoxton, Amsterdam in 2015, and The Hoxton, Paris in summer 2017. The Hoxton, Williamsburg was the first U.S. opening, followed by Portland and Chicago, with Downtown LA and Southwark (London) all in the pipeline.