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JOHALLA PROJECTS AT PITCHFORK MUSICAL FESTIVAL  

July 13th, 2012 — July 15th, 2012

New this year, Pitchfork Music Festival will feature two large-scale art installations from Chicago-based Johalla Projects. Pitchfork enlisted Johalla Projects’s Director Anna Cerniglia to produce the two installations from local-Chicago artists Matthew Hoffman and Andrea Jablonski. Hoffman will create a large sculpture next to the Blue Stage, spelling out “THESE MOMENTS” in eight foot tall wooden letters, elevated twelve feet high and 80 feet wide. Jablonski will transform the VIP Area by covering trees with hundreds of balloons of various shapes, sizes and colors, including glow-in-the-dark and LED balloons, morphing the trees into sculptures and canopies.

Installation in the VIP section by Andrea Jablonski

Matthew Hoffman's THESE MOMENTS