JOHALLA PROJECTS and FILTER PHOTO FESTIVAL present:

ARCHETYPE DRIFT: NEW METHODS OF PHOTOGRAPHIC MAKING 

MARCH 6 – MARCH 23, 2013

Opening Reception: March 6, 2013 from 5-8pm

“The illiterate of the future will be the person ignorant of the use of the camera as well as the pen.” -Laszlo Moholy-Nagy

Photography can be a painful mirror.

Because of its illustrative tendencies and mnemonic capacities, photography enables us to tell the stories we want to tell with a hammer that is the frame. What happens when the medium gets in the way of the most important narratives?

Photography can be a seductive enabler that, at its worst, allows us to fetishize, beautify, and conduct shallow investigations. Meanwhile, paradigmatic changes in history and culture metastasize alongside new technological ways to make, edit, and distribute images. Are photographers pushing envelopes of meaning and relevance? Are they even keeping pace?

With the ubiquity of images high and low, how does an image-maker create cultural value in 2013?

Archetype Drift is a call for new methods of photographic making, editing, and presentation.  It is a call for risk taking, chance operations, relabeling, and letting go of the comfortable.  It is in itself an experiment and a (momentary) mirror.

This exhibition is presented by Filter Photo Festival and Johalla Projects concurrently with the Society for Photographic Education’s (SPE) 2013 National Conference.  Archetype Drift is juried by internationally-renowned artist, curator, writer, and educator Jason Lazarus.

Participating Artists Include:

Nick Albertson, Hiba Ali, Ben Alper, Zak Arctander, Patricia Azevedo and Clare Charnley, Shannon Benine, Bill Berger, Clarissa Bonet, Dan Bradica, Molly Brandt, Kevin Buzzell, Malina Chavez, Jeremiah Chiu, Peter Happel Christian, Emily Clayton, Alex De Leong, Brooks Dierdorff, Lauren Edwards, AnnieLaurie Erickson, Ben Gilberg, Hans Gindlesberger, James T. Green, Kate Hampel, Jessica Harvey, Robert Heishman, Jon Horvath, Julie Jones, Jason Judd, Natalie Krick, Elliott Mickleburgh, Laura Newlon, Kate O’Neill, David Oresick, Vesna Pavlovic, Dan Paz, George P. Perez, David Politzer, Oli Rodriguez, Logan Rollins, Greg Ruffing, Jordan Schulman, Luke Shaw, Jamie Steele, D.E. Todd, Julie Leah Weber, Kevin Barrett Weil, and Nicole White.