35 DENTON MUSIC FESTIVAL – DENTON, TEXAS
MARCH 7 – MARCH 10, 2013
This year, the 5th annual 35 Denton Music Festival will feature a large-scale art installation by artist Matthew Hoffman, produced by Johalla Projects. The 100 foot long sculpture reads “You Are Beautiful” in 8 foot tall wooden letters on the roof of the Dan’s Silverleaf music venue in downtown Denton, Texas.
Ten years ago, Hoffman quietly started a simple sticker campaign called “You Are Beautiful” with 100 stickers. Since then, over a half million stickers have traveled around the world and the campaign has evolved into block long murals, public installations, and exhibitions at cultural institutions involving thousands of artists. The campaign’s history is rich, but the message remains clear, “Stay strong, and never forget: You Are Beautiful.”
This collaboration is Johalla Projects’ latest effort in their ongoing mission to expose the public to art outside the gallery walls. By showcasing Hoffman’s message at the festival, Johalla Projects hopes to foster 35 Denton’s belief in an intimate exchange between artist and attendee that cultivates a bond within the community.